Being a Business major I have a slight bias when it comes to advertising. Part of me believes that you do what ever necessary to sell the product and make a profit. On the other hand being a older sister I have boundaries on what I want my siblings to consume. When I watch ads or come across them in magazines some of them I think "Wow! that's creative and fun I wanna buy this product" others I think "what the heck does the half naked girl have to do with chewing gum". When i think about all the media and advertising my brothers consume and how 90% is sexuality based I have to wonder which is more important the money or the dignity to put your name on it.
A code of ethics that advertiser should follow:
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- Be Creative and Original
- Yes, Sex sells, but been there done that. Creativity and Originality is what sells.
- If you would not show your mother then it probably is to XXX for media.
- Focus on the consumer of the product.
- Don’t do a cheap shot and put a half naked girl for high heels. Think about who is going to buy these shoes. Women don’t want to look at half naked ladies modeling shoes.
- Remember that these ads are seen by millions. Be the one that stands out and is unique.
- There are sexually suggestive images everywhere, what makes you think yours will be remembered?
Honda "Use Original Parts"
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